I’m Glenda Lewis - A Leadership CFO
I help businesses achieve financial stability and growth, through numbers, people and systems.
If you run a business making $1M+ in revenue, you’re likely to be experiencing some of these issues:
1. Cash flow is tight - you think about increasing prices, but worried about losing customers.
2. You think increasing volume might help, but you do not have efficient processes.
3. Finances don’t make sense and you don’t know why your bank account is going down.
4. You’re struggling to retain the ‘A’ players on your team.
5. You’re working all the time and missing out on life
You might be experiencing all 5. You might be experiencing just 1.
Businesses live and die by the performance of people, systems and numbers. If the numbers are not understood and optimized, people are not performing, and systems aren’t scalable…the business is in trouble.
So whats the solution? Have an intimate understanding of the numbers, know your profit levers and use these to drive the business.
But… you may not be a numbers person, or a people person. Or you simply don’t have the time to dig into that level of detail. That’s where I come in…
A Chief Financial Officer and Leadership Specialist
I Love Numbers, Systems and People…
I’m Glenda Lewis, a Chief Financial Officer turned Leadership Specialist and Public speaker - with a passion for helping businesses grow.
Over the years, I’ve worked with countless business owners who felt overwhelmed by their finances and leadership challenges. I realized their struggles weren’t just about cash flow or team performance—they lacked the systems to manage both effectively.
That’s why I bring together two critical disciplines: financial clarity and leadership strategy.
I’m a Chartered Accountant dually certified in New Zealand and Canada and hold degrees in both Commerce and Science. My post graduate training was at Harvard Business School specializing in driving business performance and financial valuation. I also subsequently completed their executive coaching training program, and since have become Conversant trained on high-performance conversation. So Finance, people and systems are my speciality!
At 27, I became the youngest CFO in Canada (of the largest staffing company), so growth - personal and professional is my passion! Since then I have taken on many CFO, COO and CEO roles, and have grown and turned around over 23 different companies (plus two of my own).
So all this to say I am highly trained, specialized in maximising business for success. My strength lies in my ability to dive deep into numbers and operations, and quickly distil the actions that need to be taken to drive businesses towards growth.
If you wake up thinking your business is capable of more… it probably is.
Lets Chat.
My Why?
After a great career with Deloitte I decided to join the corporate world and undertook a variety of roles in the executive suite; CFO, COO & CEO. After awhile the passion of putting another million dollars in someone’s bank account who already had a yacht, was lost. So I started StepOut.Transform. Over the years many clients have trusted me and last count was 23 businesses sucessfully grown plus two of my own.
I know I do three things well:
Give business owners expert advice in an easy practical way. Theory has its place, but when you are in the trenches you need experts with practical solutions. I give practical advice and teach you the levers behind your business, to make higher profits, stronger teams and less stress.
Focus on results. Changes are meaningless unless they drive results. I focus on measurable outcomes and work on strategies to drive the results that matter to you.
Have fun! I love turning businesses around, and when I do what I love, your business results become exponential.
How?
To turnaround a company or drive further growth, you need to know which levers to pull and an intimate understanding of your numbers, systems and people. I do this through:
● Identifing and eliminate financial inefficiencies.
● Building leadership frameworks that drive team alignment and accountability.
● Developing scalable systems that make growth sustainable.
Whether you’re looking to stabilize or scale, my methodology is designed to simplify the complex and deliver results.
The People I Choose To Work With
Patrick Lencioni aptly said that ‘Ideal Team Players’ are ‘Hungry, Humble and Smart’. Similarly, business owners that are Humble, Hungry and Smart have the highest likelihood of outpacing the market. I actively choose to work with leaders and businesses who are Humble, Hungry and Smart.
People often ask if there are industries I specialise in? I work in most industries except retail, and have experience in pretty much all of them.
So… if you wake up thinking your business is capable of more, it probably is - let’s have a chat to understand which profit levers you need to pull to drive your business faster.